Peter currently operates Sparkle Ventures Inc. with 31 Wendy’s locations throughout the Greater Toronto area.
After beginning his restaurant career with a Burger King franchisee in Toronto, Peter began his Wendy’s journey in 1989 as a District Manager for Wendy’s Restaurants of Canada. Three years later, he was promoted to Director of Area Operations in Ontario. As DAO, he was asked to take over Western Canada and while out west was promoted to Regional Director. After three years, Peter returned back East and was later promoted to Division Vice-President for Eastern Canada.

After eighteen years with Wendy’s, Peter embarked on a new path, becoming a Wendy’s Franchisee in 2007 with four locations. In 2015, he acquired another 27 locations and currently operates 31 locations across the Greater Toronto Area.

Peter has served on WCAP and as an active member of the Ontario DMA. During his time with The Wendy’s Company, he is proud to have earned the Golden Eagle Award and the award for District Manager of the Year.