Greg has been a Wendy's franchisee since 1993 and currently owns and operates three Wendy's restaurants with his wife, Michele and their daughter, Kelly, who serves as the franchise's VP Director of Operations.

Greg joined QSCC's Board of Directors in 2016 and is currently serving as its chairman. He was an elected trustee of the Wendy's National Advertising Program from 2011 to 2017 on which he served as President for two years. Greg was President of the New York DMA for eight years, and a member of their Marketing Steering Committee for fourteen years. He also spent four years as a member of the Supply Chain subcommittee of FAC.

Prior to joining Wendy's, Greg spent 24 years in the magazine publishing industry, holding positions such as Director of Advertising of Ladies Home Journal and Publisher of US and Redbook magazines. He served as Executive Vice President and President of Family Media Publishing, which published 11 consumer magazines and operated two sports marketing companies.